With 30 years of experience behind them, ProDesign glasses bring the essential spirit of Danish design and lifestyle values to the global eyewear market.

Always aiming at following the latest trend in fashion at a very early stage the company's products represent genuine Danish design in terms of high quality and pure style. Featuring frames in titanium, metal and acetate, the collections put the accent on striking designs, innovative materials and vibrant colours.

ProDesign have always put the emphasis on colours and believe strongly in the current trend of colour and contrast. However, the expressive value of the products is always visible yet never overstated - a frame can be expressive without being dramatic.

Iris Optical introduced ProDesign frames in March 2008. For customers outside of London England, these frames can be ordered online as well as by phone. For customers in the UK, these frames are stocked in our Richmond TW9 and London E1 (City, close to Spitalfields Market) stores.