Bored by the lack of innovation, Darin Dennee, founder and president of San Diego USA-based Initium Eyewear, set out to create Initium sunglasses to offer an alternative to the established eyewear brands. He succeeded. Initium has a unique rock music and lifestyle infused aesthetic that is at odds with the overstated glamour of today.

Initium eyewear offers a balance of new ideas and reintroductions of classic silhouettes without comprising their individual ideal: crafted by artists and musicians, for artists, musicians and fans.

Iris Optical has carried Initium sunglasses since the opening of our City store in April 2007. For customers outside of London England, these frames can be ordered by phone. For customers in the UK, these frames are stocked in our Richmond TW9 and London E1 (City, close to Spitalfields Market) stores.